NEW Retail Solutions

Scale your retail brand globally with connected commerce

Connect with premium ecommerce partners to unlock new revenue streams without requiring inventory, integrations, or operational burden. Zelph's platform handles everything so you can focus on growth.

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What is Connected Commerce?

Connected commerce is a retail model where retailers can sell products from verified suppliers without holding physical inventory. Zelph enables retailers to expand their product catalog instantly by connecting with brands and suppliers who handle fulfilment, while the retailer maintains control over pricing, customer experience, and their own storefront.

Zero inventory risk Expand product range instantly Full control over pricing

Onboarding

Step 1 Invitations
Sent
Step 2 Documents
Signed
Step 3 Progress
80%
By Category
+87% YOY

418

Units

567

Units

1,874

Units

All Sneakers (100)
Cartsy
Sneaker
Sneaker
Sneaker
Sneaker

Sold by Shoesl

Featured Sneaker

Leather Hightops

Sold by SNEEKS

Onboard New Brands & Suppliers.

Zelph helps retailers scale smarter by accelerating supplier onboarding, expanding product selection, and delivering insights that improve performance and profitability. Get more products to market, faster, with less operational lift.

Proposals & Negotiations

Zelph simplifies the end-to-end commercial process between suppliers and retailers — from product proposals to final commission settlements.

Our unified workflow enables suppliers to send structured product proposals directly to retailers, including tiered pricing, margin suggestions, and fulfilment options. Retailers can accept, counter, or negotiate terms within the same interface — ensuring faster deal cycles and transparent collaboration.

Proposal

Current
15%
Proposed
20%
Shipping
1983 Classic Pique Polo
1983 Classic Pique Polo
BOAST
20%
RETAILER
Cartsy

CARTSY220

Fulfilled by Supply

CARTSY473

Fulfilled by Warehaus

CARTSY791

Fulfilled by SVPLY

SUPPLIERS
SKU-ED
WAREHAUS
SUPPLY
Received 481
Shipped 264
Delivered 894

Intelligent Fulfilment Automation

Zelph's fulfilment engine intelligently orchestrates every stage of the order journey — from retailer sale to supplier dispatch — ensuring speed, accuracy, and full visibility across your network.

Key capabilities:
  • Automatically route orders to the right supplier, warehouse, or fulfilment centre based on inventory availability, region, and pre-set routing rules
  • Real-time synchronisation of order statuses, tracking numbers, and fulfilment events across the entire network
  • Standardised fulfilment logic across dropship, consignment, and wholesale channels
  • Reduce manual intervention, prevent oversells, and ensure consistent delivery performance for every connected partner

Customer Payment

via Retailer Checkout

£249.00
Collected
by Retailer
Zelph Calculates Split
Retailer

£49.80

20% Commission

Supplier

£199.20

Via Stripe Connect

Supplier Payouts This Week
SNEEKS Co.
£2,847.00
Urban Threads
£1,456.50
Sole Supply
Pending

Seamless Payments & Payouts

With Zelph Pay, checkout happens exactly as usual on the retailer's store — the retailer collects the full customer payment. Afterward, Zelph calculates what's owed to each supplier (minus commissions, fees, and any taxes/adjustments) and bills the retailer separately for the supplier portion. Once collected, payouts are sent to suppliers via Stripe Connect on the agreed schedule.
  • Normal checkout, zero friction: No change to the retailer's payment gateway or customer experience.
  • Automated settlement: Zelph invoices/charges the retailer for supplier totals; commissions and fees are applied automatically.
  • Fast supplier payouts: Stripe Connect pays suppliers to their bank on configurable schedules and thresholds.
  • Real-time visibility: Clear dashboards for pending, collected, and paid amounts—including order-level breakdowns.
  • Built for edge cases: Returns, cancellations, and disputes are reconciled automatically in the next billing cycle.
  • Global & compliant: Multi-currency support, KYC onboarding for suppliers, and compliant statements.

What's the Difference Between Wholesale, Dropship, and Consignment?

Wholesale requires retailers to purchase inventory upfront and manage fulfilment themselves. Dropshipping allows retailers to sell products without inventory—suppliers ship directly to customers after each sale. Consignment lets retailers display products without upfront payment—suppliers are paid only when items sell. Zelph supports all three models in a single platform, allowing retailers to choose the best approach for each supplier relationship.

Wholesale Dropship Consignment

Wholesale vs Dropship vs Consignment

Compare different retail models to find the best fit for your business

Feature Wholesale Dropship Consignment
Inventory Ownership Retailer Supplier Supplier
Upfront Payment Required Not Required Not Required
Fulfilment Retailer Managed Supplier Managed Supplier Managed
Payment Timing Upfront After Sale After Sale
Capital Risk High Low Low
Margin Control Full Control Full Control Commission-Based
Best For High-volume retailers with warehouse capacity Retailers testing new products or markets Premium brands with curated retail partners

Zelph supports all three models in a single platform, allowing you to choose the best approach for each partnership.

Book a Demo

Dropship

Active

Supplier ships direct to customer

Partners

24

Products

1,847

Zero inventory

Consignment

Active

Pay suppliers when items sell

Sellers

156

Items

2,341

Auto payouts

Marketplace

Active

Private B2B marketplace

Brands

38

SKUs

4,592

Real-time sync

Single Source of Truth

All models powered by one platform

8,780

Total Products

Sell through Dropship, Consignment & Marketplace — All in One Platform

Operate multiple retail models simultaneously with no duplication or complexity. Zelph lets you run dropship, consignment, and private marketplace workflows in parallel — powered by a single source of truth for product, pricing, and inventory.

Suppliers publish once; retailers subscribe instantly. Every connected channel stays in sync, ensuring accurate stock levels, consistent product data, and automated order routing from the right fulfilment source.

Zelph eliminates the friction of managing multiple systems — giving brands, retailers, and suppliers a unified way to collaborate, sell, and grow together.

Top brands trust Zelph to scale their distribution

"Zelph helped us go live with supplier partners who dropship directly to our customers. We expanded our product range overnight without holding any inventory — orders flow straight to suppliers and they handle fulfilment seamlessly."

AT

Alistair Thompson

CEO - Golden Age of Tennis

"Zelph transformed how we handle consignment. Sellers list their items, we curate what goes live, and payouts happen automatically once sold. It's given us a whole new revenue stream without the inventory risk."

RJ

Ryan Jackson

CEO - OG Kicks

Frequently asked questions

Q. What is Zelph?

Zelph is a multi-tenant marketplace and inventory platform that connects retailers and suppliers through a single system. Retailers can source, sync, and sell products from verified suppliers while keeping control of their own stores, pricing, and fulfilment setup.

Q. How does product sourcing work?

Retailers can browse and subscribe to products directly from connected suppliers inside Zelph. Once subscribed, product data — including titles, images, prices, and inventory — automatically syncs to your store. You decide which products to publish, and Zelph handles the updates in real time.

Q. Can I sell products on consignment or dropship?

Yes. Zelph supports both dropship and consignment models simultaneously. You can list products supplied by partners while keeping full visibility over fulfilment, order status, and payout responsibilities.

Q. How do payments and payouts work with suppliers?

Retailers collect the full customer payment as normal. Zelph then calculates what's owed to each supplier based on orders, commissions, and fees — and bills the retailer separately. Suppliers are paid automatically via Zelph Pay (powered by Stripe Connect) on your agreed schedule.

Q. How are orders fulfilled?

When a customer order includes a supplier product, Zelph automatically routes it to the correct supplier for fulfilment. Tracking updates and shipping confirmations sync back to your store, keeping order statuses aligned across every channel.

Q. What sales channels does Zelph support?

Zelph integrates natively with Shopify, with more platforms (such as Magento and WooCommerce) in development. Multi-store support allows retailers to connect and manage multiple storefronts from one Zelph account.

Q. How do commissions and fees work?

Commissions are set per supplier or product group. Zelph automatically applies the correct rate when billing, ensuring transparent and accurate reconciliation between all parties.

Q. Do I need to change how I take payments?

No — retailers continue to process payments using their existing payment gateway (e.g. Shopify Payments, PayPal, etc.). Zelph operates in the background, handling supplier settlements and reporting without interrupting your checkout flow.