Privacy Policy

Zelph ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website zelph.com and use our commerce platform services.

1 Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Create an account (name, email address, company name, phone number)
• Request a demo or contact us through our forms
• Subscribe to our newsletter or marketing communications
• Use our platform services (inventory data, product information, transaction records)

Information Collected Automatically

When you access our website, we automatically collect:

• Device information (browser type, operating system, device identifiers)
• Log data (IP address, access times, pages viewed, referring URL)
• Usage data (features used, actions taken within the platform)

2 How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our platform and services
• Communication: To respond to inquiries, send service updates, and provide customer support
• Marketing: To send promotional content (only with your explicit consent)
• Analytics: To understand usage patterns and improve user experience
• Security: To detect, prevent, and address fraud, abuse, and technical issues
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3 Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on:

• Contract Performance: Processing necessary to fulfil our contractual obligations to you
• Legitimate Interests: Processing necessary for our legitimate business interests, provided they do not override your rights
• Consent: Where you have given explicit consent for specific processing activities
• Legal Obligation: Processing required to comply with applicable laws

4 Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our platform (hosting, analytics, payment processing), bound by confidentiality agreements
• Business Partners: With retailers or suppliers as necessary to facilitate platform services you have requested
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to affected users

5 Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for data in transit
• Encryption of sensitive data at rest
• Regular security assessments and vulnerability testing
• Access controls and authentication mechanisms

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any security incidents.

6 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. These include:

• Essential Cookies: Required for basic site functionality and security
• Analytics Cookies: Help us understand how visitors interact with our website
• Preference Cookies: Remember your settings and preferences (e.g., dark mode)

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

7 Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. When data is no longer needed, we securely delete or anonymise it. Account data is retained for the duration of your account and for a reasonable period afterward to comply with legal obligations and resolve disputes.

8 Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Restriction: Request restriction of processing in certain circumstances
• Portability: Request transfer of your data to another service provider
• Objection: Object to processing based on legitimate interests or for direct marketing
• Withdraw Consent: Withdraw previously given consent at any time

To exercise these rights, please contact us at support@zelph.com. We will respond to your request within 30 days.

9 International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When we transfer data outside the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your personal data in accordance with applicable law.

10 Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11 Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information promptly.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a new "Effective Date." Your continued use of our services after any changes constitutes acceptance of the updated policy.